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Poor Service
Substandard or unsatisfactory provision of services to customers, often leading to dissatisfaction or complaints.
Product Quality
The measure of a product's ability to satisfy customer expectations, encompassing features, reliability, durability, and performance.
External Customer
Individuals or entities that purchase goods or services from a business but are not part of the organization itself.
Purchase Process
The steps and decision-making stages consumers go through before, during, and after buying a product or service.
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