Businesses Depend on Detailed Information About Customers to Promote New

question 41

Multiple Choice

Businesses depend on detailed information about customers to promote new products and services.What is the most valuable source in getting information about customers' wants and needs?

• A)radio
• B)magazines
• C)the Internet
• D)television

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Definitions:

Savings Programs

Financial plans or accounts that encourage saving by offering interest or other benefits.

Neoclassical Models

Economic models based on the principles of neoclassical economics that emphasize rational behavior, supply and demand equilibrium, and the efficiency of markets.

Behavioral Economics

A field of economics that studies how psychological, cognitive, emotional, cultural, and social factors affect the economic decisions of individuals and institutions.

Nudges

Subtle policy or design changes aimed at influencing people's behavior in predictable ways without restricting their choices.