Lisa Is a Marketing Consultant Who Is Trying to Help

question 125

Multiple Choice

Lisa is a marketing consultant who is trying to help a regional company design an advertising campaign that will appeal to the local population. Her report should take into account things such as the age, income, and ethnic composition of the area's population. What term best describes this?

• A) sociological warfare
• B) demographics
• C) natural resource management
• D) psychographics

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Definitions:

Recognizing Problem

The process of identifying and acknowledging an issue or obstacle that impedes goal achievement.

Implementing Solution

The process of putting into action or executing strategies, plans, or actions designed to address problems or achieve objectives within an organization or system.

Purely Rational Model

A decision-making perspective based on the assumption that individuals make choices that maximize benefits while minimizing costs, based on complete and accurate information.

Emotions

Complex psychological states that involve an experience, physiological response, and behavioral or expressive response.