What Is the Term for the Practice of Deliberately Designing

question 1

Multiple Choice

What is the term for the practice of deliberately designing a product to fail in order to shorten the time between a consumer purchase and a repurchase?

• A)cause-related marketing
• B)repurchase-driven marketing
• C)planned obsolescence
• D)market-timing production

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Definitions:

Positioning

The process of establishing a brand or product in the market by differentiating it from competitors, targeting specific consumer segments.

Benefits

Advantages or favorable outcomes provided, often in the context of employment, such as healthcare or retirement savings.

Consumer Tastes

Preferences and inclinations of consumers regarding products, services, and experiences, shaped by cultural, social, personal, and psychological factors.

Position

Describes the unique place a brand or product occupies in the customers' minds relative to competing offerings.