Jim Works in the Marketing Department of a Large Firm

question 75

Multiple Choice

Jim works in the marketing department of a large firm.He recently spent much of his time working on new packaging ideas for one of his company's products.This work would contribute to which of the following?

• A)competitive strategy
• B)product strategy mix
• C)design component
• D)pricing strategy

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Definitions:

Resilient

The ability to recover quickly from difficulties; toughness or the capacity to bounce back from adversity, trauma, or stress.

Confident

The feeling or belief in one's own abilities, qualities, and judgment; a sense of self-assurance arising from an appreciation of one's own capacities.

Job Redesign

The process of rearranging the components of a job to improve satisfaction, efficiency, and productivity among employees.

Managerial Jobs

Positions within an organization responsible for directing and overseeing the functions and tasks of employees.