The Ability of Firms to Take Advantage of Mass Customization

question 94

Multiple Choice

The ability of firms to take advantage of mass customization and just-in-time inventory methods demonstrates the importance of which of the following types of elements in a firm's marketing mix?

• A)economic
• B)technological
• C)promotion
• D)distribution

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Definitions:

Historically

Referring to events, conditions, or patterns that have occurred in the past.

Securities

Securities are financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a government or corporation (bond), or rights to ownership as represented by an option.

Cash Flows

The movement of money into and out of a business, project, or financial product.

Investors

Entities or individuals that commit money with the hope of achieving financial gains.