Rapid Improvements in Digital Technology and the Rise of the Internet

question 61

Multiple Choice

Rapid improvements in digital technology and the rise of the Internet over the past 20 years have resulted in which of the following?

• A)They have led to a decrease in the costs of marketing new products and services.
• B)They have caused an increase in the costs of marketing new products and services.
• C)They have shifted the balance of power away from customers and toward producers.
• D)They have contributed to a movement away from mass customization and toward more emphasis on demographic marketing.

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Definitions:

Laboratory

A room or building equipped for scientific experiments, research, or teaching, or for the manufacture of drugs or chemicals.

Demand Characteristics

Aspects of a study that reveal the hypothesis or what is expected of participants, potentially influencing their behavior.

Double-Blind Procedure

An experimental methodology in which neither the participants nor the experimenters know who is receiving a particular treatment, to minimize bias.

Mode

The value that appears most frequently in a data set, a measure of central tendency.