Gatyam Appliances Is Trying to Build Customer Satisfaction

question 130

Multiple Choice

Gatyam Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help them achieve this goal?

• A) They should be very conservative, underpromising on product claims. It is better to have customers expect too little and end up being pleasantly surprised than to have them expect too much and end up being disappointed.
• B) They should build a close full partnership with every customer.
• C) They should focus on creating favourable customer perceptions but keep the claims honest and realistic.
• D) They should overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.

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Definitions:

Partnership

A legal business relationship between two or more individuals who share management and profits or losses of the business.

Schedule E

A financial document utilized for declaring earnings and deficits from sources such as rental real estate, royalties, partnership entities, S corporations, estates, and trusts.

Capital Improvement

An addition or renovation to a property that increases its value, typically beyond ordinary repairs.

Repair and Maintenance

Expenses for fixing and maintaining assets to keep them in good working condition, often deductible for tax purposes.