Define, Compare, and Contrast Customer Satisfaction and Customer Loyalty

question 147

Essay

Define, compare, and contrast customer satisfaction and customer loyalty. List and describe the two most common pitfalls marketers fall into when trying to achieve customer satisfaction.

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Definitions:

Breach of Duty

Failure to meet a standard of care legally owed to someone, resulting in harm or damage.

Negotiation

The process by which parties discuss and arrive at a mutually acceptable agreement.

Transferee

A person or entity that receives property, rights, or interest from another through a legal transfer process.

UCC Section 2-302(a)(1)

A provision under the Uniform Commercial Code allowing a court to refuse to enforce a contract or clause within it that it finds unconscionable.