The First Step in Taking a Big Idea to a Foreign

question 256

True/False

The first step in taking a big idea to a foreign market should be careful research.

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Definitions:

Transumer

A consumer who prioritizes experiences over owning possessions, often engaging in the sharing economy.

Tangible Goods

Physical items that can be seen, touched, and possessed, such as books, clothing, or cars.

Issue Concerns

The degree of importance and attention individuals give to societal, environmental, or ethical issues.

Loss Frames

A communication tactic that presents choices or outcomes in terms of potential losses, influencing decision-making and behavior.