Alejandro Is a Human Resources Manager at a Mid-Sized Corporation

question 24

Multiple Choice

Alejandro is a human resources manager at a mid-sized corporation. Many of his company's key employees are members of the baby boom generation. Which of the following challenges is Alejandro most likely to face in the coming years due to this situation?

• A) Workers in this generation tend to be more litigious than workers in other generations, so Alejandro should be prepared for one or more lawsuits.
• B) These workers are unlikely to have much loyalty to the company.
• C) Baby boomers tend to have an unprecedented sense of entitlement, so they will expect pay raises and other perks even if they haven't really earned them.
• D) The company is likely to face the loss of key personnel as more of these individuals retire.

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Definitions:

Resonating-Focus Approach

A marketing strategy that emphasizes creating an emotional connection with consumers by aligning brand messages with consumer values and needs.

CVP

An acronym for Customer Value Proposition, which is the value a company promises to deliver to its customers.

Features

Distinct attributes or capabilities of a product or service that are highlighted to differentiate it from competitors in the market.

Business Model Canvas (BMC)

A one-page plan that divides the business model into nine components in order to provide a more thorough overview.