A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information

question 32

Multiple Choice

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

• A) transactions processing system
• B) formal system
• C) marketing information system
• D) expert system
• E) research directorate

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Definitions:

Channel Intermediaries

Businesses or individuals that act as intermediaries within the distribution channel, facilitating the movement of goods from manufacturers to consumers.

Logistical Function

Refers to the planning, implementation, and controlling of efficient and effective flow and storage of goods, services, and related information.

Transactional Functions

The activities involved in the buying and selling process, including pricing, promotion, and distribution.

Logistical Functions

The process of acquiring, creating, and delivering goods and services in the appropriate amounts to the consumer or ultimate location.