Which of the Following Is NOT a Characteristic of a Marketing

question 65

Multiple Choice

Which of the following is NOT a characteristic of a marketing information system?

• A) structured problems
• B) use of reports
• C) information displaying restricted
• D) can improve decision making by using "what if" analysis
• E) can improve decision making by clarifying new data

---

Definitions:

Relevant Range

The range of activity or volume within which the assumptions about fixed costs, variable costs, and unit costs are valid for operations or financial modeling.

Unit Costs

The expenses a company faces to manufacture, warehouse, and market a single unit of a specific product or service.

Outliers

Data points that lie significantly outside the range of the rest of the data, often indicating a variance from the norm that could warrant further investigation.

Missing Data

Refers to the absence of data points or information in datasets, which can lead to challenges in analysis and decision-making.