________ Includes the Underlying Motives,perceptions,attitudes,buying Habits,and Demographic and Psychographic Profiles

question 80

Multiple Choice

________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.

• A) Buyer behavior
• B) Economic behavior
• C) Organizational behavior
• D) Ethical behavior
• E) Advertising creativity

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Definitions:

Variable Costing

An accounting method that only considers variable costs (costs that change with production levels) in product pricing and decision making, excluding fixed costs.

Absorption Costing

is an accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.

Fixed Manufacturing Overhead

Costs related to manufacturing that do not vary with the level of production, such as rent, salaries, and utility costs for the factory.

Absorption Costing

An accounting method that includes all manufacturing costs (direct materials, direct labor, and both variable and fixed overhead) as part of the cost base of a product.