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Computer Mapping Involves Merging Internal Customer Data with External Geographic,demographic,and

question 8

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Computer mapping involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.


Definitions:

Cost

The expenditure incurred by a business to produce, acquire, or maintain a good or service.

Overhead Costs

Expenses related to the operation of a business that cannot be directly attributed to a specific product or service.

Fixed Manufacturing Overhead

Costs related to manufacturing that remain constant regardless of the level of production or sales.

Machine-Hours

A measure of production volume expressed in the total hours machines are operated within a given period.

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