Which of the Following Is NOT a Classification of the Projective

question 77

Multiple Choice

Which of the following is NOT a classification of the projective techniques used in marketing research?

• A) association technique
• B) evaluation technique
• C) construction technique
• D) expressive technique
• E) completion technique

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Definitions:

Action Figures

Small, collectible figures often representing characters from movies, comic books, or video games, popular with both children and collectors.

Utility

In economics, the satisfaction or benefit derived from consuming a good or service.

Consumer Surplus

The distinction between what consumers are willing and financially able to pay for a good or service versus the actual payment they make.

Vending Machine

An automated machine that provides items such as snacks, beverages, cigarettes, or lottery tickets to consumers after money, a credit card, or a specially designed card is inserted into the machine.