Which of the Following Is (Are)a Type(s)of Scanner Data That

question 40

Multiple Choice

Which of the following is (are) a type(s) of scanner data that is currently available?

• A) scanner panels
• B) modular data
• C) volume-tracking data
• D) scanner panels with cable TV
• E) A, C and D

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Definitions:

Reactive

When an organization does not act in advance and the situation escalates requiring an organizational, public response.

Anticipatory

Characterized by anticipation; taking action in expectation of future needs or problems.

Corporate Crisis

A significant threat to operations or reputations that can have negative consequences if not handled properly.

Product Crisis

A case in which a problem in a major product—for example, brakes in a car, faulty batteries in a phone, bacteria in food, or unintended side effects of medicine—creates a public hazard and the company is held responsible.