If a Company Is Interested in Determining the In-Store Shelf

question 15

Multiple Choice

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via:

• A) scanner data.
• B) in-store intercepts where consumers were observed purchasing a product in a particular category.
• C) telephone interviews with individuals who made a recent category.
• D) an audit.
• E) panel data from individuals in the interested category.

---

Definitions:

Scaling Question

A therapeutic technique that assesses the intensity of a client's feelings or perceptions on a numerical scale.

Exception Questions

In therapy, questions designed to help clients identify and explore times when their problem did not occur, highlighting their personal coping strategies and strengths.

Complex Reflections

In counseling, responses that deepen the conversation by adding meaning or expanding on what the client has said.

Add Meaning

The act of giving significance or value to experiences or objects, often by associating them with emotions, thoughts, or values.