In a Short Essay,describe the Uses of Scanner Data and List

question 14

Essay

In a short essay,describe the uses of scanner data and list at least three advantages and three disadvantages of using scanner data.

Recognize the role of informal controls in shaping employee behavior and their influence on marketing implementation.

Analyze the factors leading to discrepancies between planned and actual marketing strategies.

Describe the interdependency between strategic planning and marketing implementation.

Examine different marketing structures and their role in coordinating marketing activities.