If a Company Is Interested in Determining the In-Store Shelf

question 15

Multiple Choice

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via:

• A) scanner data.
• B) in-store intercepts where consumers were observed purchasing a product in a particular category.
• C) telephone interviews with individuals who made a recent category.
• D) an audit.
• E) panel data from individuals in the interested category.

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Definitions:

Lintel

A horizontal beam used to span an opening.

Tympanum

The semi-circular or triangular decorative wall surface over an entrance, bounded by a lintel and arch, often containing sculptures or frescoes.

Vézelay

A historic village in France, known for the Basilica of Sainte-Marie-Madeleine, a masterpiece of Romanesque architecture and a UNESCO World Heritage Site.

South Portal

The term generally refers to the southern entrance of a cathedral or church, which often features significant architectural details and decorations.