In Marketing Research,________ Are Used Both to Measure Attitudes and Opinions,and

question 98

Multiple Choice

In marketing research,________ are used both to measure attitudes and opinions,and as index numbers.

• A) nominal scales
• B) ordinal scales
• C) interval scales
• D) ratio scales
• E) random scales

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Definitions:

English Common Law

A body of law developed in England from judicial decisions shaped by precedents, rather than statutes, encompassing a wide range of case law and legal principles.

Finance Lease

A type of lease in which the lessor does not select, manufacture, or supply the goods but acquires title to the goods or the right to their possession and use in connection with the terms of the lease.

Consumer Lease

A lease that has a value of $25,000 or less and exists between a lessor who is regularly engaged in the business of leasing or selling and a lessee who leases the goods primarily for a personal, family, or household purpose.

Parol Evidence Rule

A legal principle that prevents parties to a written contract from presenting evidence of prior or contemporaneous agreements that contradict the written agreement.