A Comparative Scaling Technique in Which a Respondent Is Presented

question 61

Multiple Choice

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Annual Dividends

The total dividend payment a company distributes to its shareholders for a year.

Selling

The process of offering goods or services to potential customers in exchange for money or other forms of payment.

Coupon Rate

The annual interest yield on a bond, displayed as a percentage of its principal value.