Which of the Following Comparative Scaling Techniques Is Commonly Used

question 60

Multiple Choice

Which of the following comparative scaling techniques is commonly used to measure preferences among brands as well as among brand attributes?

• A) rank order scaling
• B) constant sum scaling
• C) paired comparison scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Union Rules

The set of regulations and agreements that govern the operations of labor unions and the behavior of their members.

Job Enrichment

Strategies to improve job satisfaction by adding more meaningful tasks, granting more control, and offering feedback to increase an employee's responsibility and growth.

Scanlon Plan

A type of employee incentive plan that focuses on sharing the cost savings or productivity gains with the workers.

Psychological Ownership

The feeling of possessorship and of being psychologically tied to an object, job, or workplace, which can influence attitudes and behaviors.