In Marketing Research,________ Are Used Both to Measure Attitudes and Opinions,and

question 98

Multiple Choice

In marketing research,________ are used both to measure attitudes and opinions,and as index numbers.

• A) nominal scales
• B) ordinal scales
• C) interval scales
• D) ratio scales
• E) random scales

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Definitions:

People Orientation

A focus on valuing and considering the needs, well-being, and contributions of individuals within an organization or society.

Time Orientation

A cultural or individual preference that places importance on the past, present, or future.

Action Horizon

The future time limit within which a plan or project is expected to be completed or a result is anticipated.

Research and Development

represents systematic activities companies undertake to innovate and introduce new products or services, encompassing both the exploration of new ideas and the refinement of existing ones.