A Comparative Scaling Technique in Which a Respondent Is Presented

question 61

Multiple Choice

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Hawthorne Studies

The Hawthorne Studies were a series of experiments conducted in the 1920s and 1930s that studied the effects of physical conditions on productivity and later shifted to the psychological aspects, significantly influencing the human relations movement in organizational management.

Motivating Workers

The process of incentivizing employees to improve their performance and productivity.