A Comparative Scaling Technique in Which a Respondent Is Presented

question 61

Multiple Choice

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

• A) rank order scaling
• B) paired comparison scaling
• C) constant sum scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Annualized Return

The geometric average amount of money earned by an investment each year over a given time period, expressed as a percentage.

International Joint Venture

A business arrangement in which two or more parties from different countries form a partnership to share resources, risks, and rewards in pursuing a specific business venture.

Abnormal Return

The difference between the actual return of a security and the expected return based on risk and market performance.

Fundamental Analysts

Professionals who evaluate securities by measuring the intrinsic value of a stock, company, or market, based on financial and economic factors.