Which of the Following Comparative Scaling Techniques Is Commonly Used

question 60

Multiple Choice

Which of the following comparative scaling techniques is commonly used to measure preferences among brands as well as among brand attributes?

• A) rank order scaling
• B) constant sum scaling
• C) paired comparison scaling
• D) semantic differential scaling
• E) semantic meaning scaling

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Definitions:

Instrumental Aid

Assistance given to someone, often in practical or material form, to support them in achieving a task or overcoming a difficulty.

Appraisal

The process of assessing or evaluating the significance of something, often in terms of how it impacts one's emotions or stress levels.

Avoidance-Avoidance Conflict

A psychological conflict that arises when an individual must choose between two equally unattractive options or outcomes.

Approach-Avoidance Conflict

A psychological conflict that occurs when a goal or situation has both positive and negative aspects, making the individual want to approach and avoid it at the same time.