A(n)________ Is One of Two Types of Scaling Techniques in Which

question 40

Multiple Choice

A(n) ________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.

• A) noncomparative scale
• B) continuous rating scale
• C) itemized rating scale
• D) Likert scale
• E) random scale

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Definitions:

Instinct

An innate, typically fixed pattern of behavior in animals that is responsive to specific stimuli and critical for survival.

Memory

The processes by which information is encoded, stored, and retrieved.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, preventing them from seeing potential alternative uses.

Mental Set

A tendency to approach situations in a certain way because that method worked in the past, possibly hindering the ability to find alternative solutions.