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Aclient who develops frequent upper respiratory infections (URIs) asks the nurse whether any herbal therapies might help. Which of the following should the nurse discuss with this client?
Points of Difference
Unique attributes or benefits that set a product, service, or brand apart from its competitors in the eyes of the target market.
Competitive Substitutes
Products or services that can be used as replacements for another due to similarities in function or utility, creating options for consumers.
Core Benefit Propositions
The fundamental value or advantage that a product or service offers to customers, addressing their needs or solving their problems.
Marketing Mix Elements
Components of a marketing plan which include product, price, place, and promotion, often extended to include people, processes, and physical evidence.
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