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Many marketing research projects do not go beyond basic data analysis.
Proactive Interference
A type of memory interference where old information makes it harder to learn and remember new information.
False Eyewitness
A situation where a witness of an event gives inaccurate, misleading, or mistaken testimony.
Misinformation Effect
A situation where the accuracy of a person's episodic memory deteriorates because of information encountered after the event.
Source Amnesia
A memory disorder where someone can recall certain information but forgets the source of that information.
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