In a Short Essay,define Cross-Tabulation and Discuss the Three Primary

question 12

Essay

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

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Definitions:

Marketing Strategy

a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.

Frequent Purchases

Transactions that occur regularly over a period, often for everyday goods or services that require replenishment or constant demand.

Brand

A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

Liquid Detergents

Cleaning agents in liquid form designed for laundry or dishes.