List Some of the Ethical Issues Faced by the Researcher

question 64

Essay

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

---

Definitions:

Income Statement

A financial report that shows a company's revenue, expenses, and profit over a specific time period.

Accounts Receivable

Funds that customers owe to a company for products or services already provided but not yet compensated.

Sales Revenue

The total income received by a company from its sales of goods or services, before any expenses are subtracted.

Prepaid Expenses

Costs for goods or services that are paid for in advance of being used or consumed, recognized as assets on a balance sheet.