In the Model of Mass-Mediated Communication,the

question 41

Multiple Choice

In the model of mass-mediated communication,the: 

• A) producers of the message control the reception of the content. 
• B) producers of the message control the interpretation of the content. 
• C) consumers interpret ads in a way that makes sense to them individually and serves their needs. 
• D) eceiver's interpretations are invariably compatible with what the producer intended to convey.