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Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 95

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Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple began facing stiff competition from Google's Android software and Samsung. The problem for Apple was that its competition, primarily phones powered by Android operating systems, largely outnumbered the iPhone in terms of available options. In the U.S. alone, there were over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) Originally,one reason that the iPhone outsold other smartphones was the feeling of pride many consumers associated with owning one.This represents:

Definitions:

Barnes & Noble

The largest retail bookseller in the United States, offering a wide range of books, e-books, magazines, and related products.

NYTimes.com

The online presence of The New York Times, a major American newspaper known for its in-depth news coverage, analysis, and opinion.

Online Customer Experience

The overall assessment and feelings a customer has when interacting with a brand or company via digital platforms.

Aesthetic Appeal

Describes the visual attractiveness or beauty of a product or design.