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Scenario 2-4
Caltech Corp. has a 19 minute advertisement that is aired on a local news channel explaining to the public the benefits of its product. Sparkles Inc. has provided Caltech Corp. airtime on its television network, and has offered to advertise its product on its website as an act of goodwill.
-(Scenario 2-4) Caltech Corp.has a 19-minute-long advertisement that explains to the public about its product.This is an example of a(n) _______.
Accountability
The obligation of an individual or organization to account for its activities, accept responsibility for them, and disclose the results in a transparent manner.
Ethical Misconduct
Behavior by an individual or organization that violates accepted moral standards or principles.
Philanthropic
Relating to the desire to promote the welfare of others, usually expressed especially by the generous donation of money to good causes.
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