______ Refers to When Consumers Change Information in a Positive

question 46

Multiple Choice

______ refers to when consumers change information in a positive way to favor a particular brand with which they have an emotional connection.

• A) A need state 
• B) Cognitive dissonance 
• C) Predecisional distortion 
• D) Stratification

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Definitions:

Investment

The allocation of resources, usually money, in expectation of achieving a future return or profit.

Annual Dividend

The total amount of dividends a company pays out to its shareholders each year, usually quoted as an amount per share.

Constant Rate

A stable growth or decline rate over a period, often used in the calculation of interest and financial forecasting.

Discount Rate

This is the interest rate used in discounted cash flow (DCF) analysis to present values of future cash flows back to their value today.