Solved

Scenario 3-4 Procter & Gamble, One of the World's Largest Spenders

question 22

Multiple Choice

Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4) Branded entertainment has become popular in recent years because of its many advantages.One of its main advantages is that:

Definitions:

Meiosis

A type of cell division that reduces the chromosome number by half, producing four haploid cells, crucial for sexual reproduction.

Figure Panel

A component of scientific publications, consisting of a series of related illustrations or images presented together to convey data or results.

Telophase II

A stage in meiosis II, the second division of meiosis, where the chromosomes arrive at opposite poles, and the nuclear envelope re-forms around them, leading to the formation of four daughter cells.

Meiosis

A type of cell division that reduces the chromosome number by half, resulting in the production of four genetically unique gametes.