Scenario 6-1 Headquartered in Boston, Gillette Is a World Leader in Male

question 24

Multiple Choice

Scenario 6-1
Headquartered in Boston, Gillette is a world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, at one point there 40 million women using Venus products.
-(Scenario 6-1) It appears that the management at Gillette has performed the fundamental task behind effective segmentation; Gillette has matched what members of different segments want with: 

• A) the company's ability to provide it. 
• B) a single appeal. 
• C) a heavy-user-focused campaign. 
• D) a distinct geographic profile.

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Definitions:

Gene Replication

The biological process by which a cell copies its DNA prior to cell division, ensuring that each new cell receives a full set of genetic information.

Gene Replication

The process by which a cell makes an exact copy of its genes during cell division.

Mutation

A change in the DNA sequence that can lead to alterations in gene function or expression, potentially causing variations in physical traits or health conditions.

Epigenetic Mark

Chemical modifications to DNA or histones that change gene activity without altering the DNA sequence, affecting how cells read genes.