What Is the Most Fundamental Ethical Issue in Advertising

question 87

Multiple Choice

What is the most fundamental ethical issue in advertising? 

• A) Exaggeration, which is a serious but increasingly common practice 
• B) Taste, particularly regarding society's exposure to offensive messages 
• C) Materialism, which also is a key legal issue 
• D) Deception, particularly false or misleading statements

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Definitions:

Random

Lacking a definite plan, purpose, or pattern; made, done, happening, or chosen without method or conscious decision.

Unaware

Lacking knowledge, consciousness, or realization about a specific fact, situation, or phenomenon.

Treatment

The management and care of a patient or the combating of disease or disorder.

Relative Risk

A measure used in epidemiology to determine the likelihood of a health event occurring in one group compared to another.