Developmental Research Looks at Consumers' Identities,perceptions,wants,and Habits Early in the Production

question 101

Multiple Choice

Developmental research looks at consumers' identities,perceptions,wants,and habits early in the production process so these elements can influence the final ad before a lot of money is spent.This type of ad research is also called: 

• A) account planning. 
• B) design thinking. 
• C) consumer insight. 
• D) scientific advertising.

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Definitions:

Trade Discount

A reduction in the list price granted by wholesalers or manufacturers to retailers or other buyers in the same trade to encourage bulk purchasing.

Suggested List Price

Refers to the price that manufacturers propose retailers sell a product for, serving as a guideline.

Cashmere Sweater

A cashmere sweater is a luxurious garment made from the soft undercoat of the cashmere goat, known for its warmth, lightness, and softness.

Cumulative Discounts

Price reductions based on the volume or quantity of items purchased over time.