Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 78

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. 
-(Scenario 4-1) Organizations like Adbusters see advertising as superficial.This view of advertising says that it: 

• A) is not entertaining, or even interesting, to consumers. 
• B) has no effect on demand for specific brands of products. 
• C) offers little information based on function or performance. 
• D) ignores the hedonic aspects of products.

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Definitions:

Mode

The value that appears most frequently in a given set of data.

Median

The middle value in a data set, which separates the higher half from the lower half.

Statistically Significant

A term indicating that the results of an analysis show a likely true effect rather than one due to random chance, based on a predetermined threshold of probability.

Statistical Average

A central or typical value calculated from a set of data, commonly referring to the mean, but can also refer to the median or mode.