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Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.
-(Scenario 4-1) Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote,"One may build a compelling case that American culture is- beyond redemption-money-mad,hedonistic,superficial,rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers:
Formed
The process of creating or establishing something, often referring to the formation of a legal or structured entity such as a company or agreement.
Advantages and Disadvantages
A consideration of the positive and negative aspects of a particular decision, action, or strategy.
Respondeat Superior
A legal doctrine holding an employer or principal legally responsible for the wrongful acts of an employee or agent, under certain conditions.
Vicarious Liability
A legal principle that holds one party responsible for the actions of another under certain conditions, typically within employment contexts.
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