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Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.
-(Scenario 4-1) Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote,"One may build a compelling case that American culture is- beyond redemption-money-mad,hedonistic,superficial,rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers:
Cycloheptatriene
A cyclic hydrocarbon with seven carbon atoms and three double bonds, known for its interesting reactivity due to aromatic destabilization.
Deprotonated
Refers to a molecule or ion that has lost a hydrogen ion (H+), resulting in a base form.
Resonance Forms
Different structures of a molecule that depict the delocalization of electrons within the molecule, explaining its stability.
Cycloheptatrienyl Cation
A positively charged aromatic species, also known as the tropylium ion, with a seven-carbon ring structure and three double bonds providing aromatic stability.
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