_____ Are Groups of Consumers Who Feel a Commonality and a Shared

question 103

Multiple Choice

_____ are groups of consumers who feel a commonality and a shared purpose attached to a consumer good or service.

• A) Brand ambassadors 
• B) Trend setters 
• C) Trade channels 
• D) Brand communities

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Definitions:

New Concept

A novel idea, approach, or method that has not been previously known or utilized.

Performance-Improving Innovation

Innovations that enhance the efficiency, productivity, or effectiveness of an organization or process.

Car Seats' Comfortability

The degree to which car seats are designed and constructed to provide comfort and ease for passengers.

Open Innovation Platforms

Electronic platforms through which people from different companies and independent contractors work collaboratively with internal R&D staff to innovate.