A ______ Is a Core Idea That Frames an Ambition

question 33

Multiple Choice

A ______ is a core idea that frames an ambition or aspiration for a brand that will be relevant to target audiences over time.

• A) brand extension 
• B) brand orientation 
• C) brand initial 
• D) brand platform

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Definitions:

Deep Structure

In linguistics, the underlying meaning or abstract representation of a sentence, as distinguished from its surface structure, or the way it is expressed.

Vocabulary Acquisition

The process of learning and assimilating new words and terms, thus expanding one’s ability to understand and communicate effectively.

Social Cues

are the non-verbal signals to which we respond in social interactions, guiding us in understanding others’ reactions and intentions.

Toddlerhood

The stage of human development that occurs roughly between the ages of one and three and is marked by rapid growth and learning.