As a Segment,variety Seekers

question 80

Multiple Choice

As a segment,variety seekers: 

• A) are extremely committed to a brand. 
• B) enjoy new experiences and switch brands for that reason. 
• C) need little encouragement to continue purchasing a brand. 
• D) are unusually enthusiastic about one brand and often excessive in their purchasing activities of it.

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Definitions:

Labor Force

The sum of individuals either working or actively looking for work in an economic system.

Unemployment Figures

The statistics that represent the percentage of the labor force that is not employed but actively seeking employment.

Aggregate Demand

The sum of needs for all goods and services in an economy, measured at a collective price level within a set time interval.

Inflation

The velocity at which the universal price point for goods and services escalates, reducing the ability to make purchases.