What Is a Downside to Adopting a Heavy-User-Focused Segmentation Plan

question 5

Multiple Choice

What is a downside to adopting a heavy-user-focused segmentation plan? 

• A) Heavy users usually form less than one percent of users by volume. 
• B) Heavy users may differ significantly from average or infrequent users in terms of their motivations to consume, their approach to the brand, or their image of the brand. 
• C) Heavy users are a costly target segment and much can be spent in getting their business merely to have it disappear just as quickly as it was won. 
• D) Heavy users have little knowledge of the brand and negligible social influence.

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Definitions:

Physical Disabilities

Physical disabilities are impairments that significantly restrict one or more of the major life activities, involving mobility or motor function.

Mental Disabilities

Conditions that affect a person's thinking, feeling, mood, or behavior, often impacting the ability to relate to others and function each day.

Americans with Disabilities Act

The Americans with Disabilities Act is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.