What Is Geodemographic Segmentation

question 91

Multiple Choice

What is geodemographic segmentation? 

• A) Creating multiple media markets to reach many global consumers. 
• B) Positioning a new service in a new region. 
• C) Identifying neighborhoods by zip code around the country that share common demographic characteristics. 
• D) Expanding a brand into a new country in a region where it already operates.

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Definitions:

Two-word Stage

A phase in early language development during which children begin to use two-word sentences to communicate their desires, thoughts, and feelings.

Problem-solving Strategy

An approach or method specifically designed and used to find solutions to difficult or complex issues.

Nondeclarative Memory

Refers to the type of long-term memory that implies the recall of skills and habits, sometimes known as implicit memory, which operates without conscious awareness.

Outcome Simulation

The practice of envisioning the possible outcomes of different decisions to aide in choice making, often used in clinical and psychological settings.