_____ Is a Term That Advertisers Created in the Mid-1960s

question 49

Multiple Choice

_____ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities,interests,and opinions.

• A) Demographics 
• B) Geodemographics 
• C) Psychographics 
• D) Micrographics

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Definitions:

Cash Receipts

The collection of money (cash, checks, electronic transfers) by a business from its customers, either for goods sold or services provided.

Cash Flows

Cash flows refer to the net amount of cash and cash-equivalents being transferred into and out of a business.

Cash Uses

Refers to how cash is spent or utilized by an individual or organization, including operating expenses, investment activities, and financing activities.

Direct Method

A way of preparing the cash flow statement in which actual cash flow information from the company's operations segment is used, rather than being derived from the income statement.