Why Are Emotions Important to Understand,as Well as a Big

question 95

Multiple Choice

Why are emotions important to understand,as well as a big part of the consumer behavior knowledge in account planning? 

• A) They are good predictors of thoughts. 
• B) They are easy to understand and always indicative of eventual purchase behavior.  
• C) They are easy to define and describe. 
• D) They are clear indicators of subliminal reactions.

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Definitions:

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