One Big Plus from a Product Position That Stays Consistent

question 29

Multiple Choice

One big plus from a product position that stays consistent over time,like Chick-fil-A's "Eat More Chicken" campaign,is that it: 

• A) is more likely to break through advertising clutter. 
• B) successfully reaches nonusers. 
• C) doesn't need to target a particular segment. 
• D) is easily repositioned.

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Definitions:

Constructive Play

Play involving use of objects or materials to make something.

Blocks

In a generic sense, refers to physical cubes or rectangular solids used variously in toys, construction, and programming contexts.

Coloring

The act or practice of adding colors to various surfaces or objects, often used as a form of art or creativity enhancement.

Art Projects

Creative endeavors that involve making artistic works, which can vary broadly in medium and scope, often used in educational settings to foster creativity and expression.